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Our Client Success Stories

SECURITY MARCOM: SUCCESS STORIES

Following are security writing success stories that are representative of our many engagements over the last 22 years:

Symantec Corporation

Symantec Corporation chose us to provide white papers, technology briefs, solution descriptions, and fact sheets on a range of Symantec solutions.

Our Solution
Our long experience providing marketing and technical communications in the information security industry enabled us to provide Symantec the documents it needed. Long known for our ability to produce clear, concise, prose for high-tech companies, we were an excellent choice for Symantec. Our deliverables to Symantec included white papers, technology briefs, solution descriptions, and fact sheets on Symantec solutions across a range of enterprise security and administration areas, including desktop computer operating system migration, remote control software for helpdesk applications, virus protection, content filtering, wireless LAN security, and more.

Benefits of Our Services
During a period of rapid change in the cyber security industry, we provided Symantec a reliable business service. Our services helped Symantec effectively communicate its message and reach its target audiences quickly and efficiently. By offering the viable alternative of outsourcing writing services to a firm with significant bandwidth, we further increased Symantec’s flexibility and responsiveness. Providing these high quality services indirectly helped support Symantec’s business goals, reinforce its identity, and further strengthen its brand.

Trend Micro

Since 1995, we have provided white papers, trade journal articles, opinion editorials, and other materials to meet the expanding communication needs of cyber security firm Trend Micro.

Our Solution
Since 1995, we have met Trend Micro’s ongoing need for well written collateral and technical materials. For a period of years, whenever Trend Micro’s U.S. offices sought to outsource writing tasks related to its solutions, our staff responded by providing high quality documents—often on tight schedules. During Trend Micro’s period of rapid growth, we provided the words for many of Trend Micro’s insightful white papers on topics including macro viruses, border security, security policies, and malicious code in the wireless infrastructure. We also wrote a range of other documents for Trend Micro, including trade journal articles, success stories, and opinion editorials.

Benefits of Our Services
Our timely, persuasive documents helped communicate to analysts, editors, businesses, and others that Trend Micro understands the virus management market and responds with industry-leading solutions. Trend Micro benefitted by leveraging our deliverables—the company posted them on its website, distributed them at conferences, and used them to respond to press and analyst inquiries. The power-packed combination of Trend Micro’s ideas and solutions with our words has not been lost on the security industry; an article that one of our writers produced with Trend Micro CEO Eva Chen on Java security was named “Best Security Article” by Secure Computing magazine.

Hewlett-Packard Company

In Hewlett-Packard Company’s Internet Security Solutions Division, we became the “go-to” contractor for outsourced collateral for a period of years, creating a range of deliverables to educate customers about the division’s industry-leading product families.

Our Solution
We began providing writing services for HP’s Internet Security Solutions Division at its inception. Based on the quality of this early work, we became this Division’s “go-to” contractor for a period of years for outsourced collateral and technical writing. We wrote and edited brochures, product data sheets, product briefs, white papers, solution briefs, trade journal articles, case studies, and other key deliverables. Some of these documents have served as flagship documents for new initiatives; a solution brief was made available as HP announced its end-to-end Public Key Infrastructure (PKI) solution. Topics of other deliverables included wireless security, virtual private networks (VPNs), access and authorization, authentication, and quality of service.

Benefits of Our Services
We became a “one-stop” shop for the Internet Security Solutions Division’s writing needs. Whether they needed a quick edit of a document, development of a solution brief on a tight schedule, or writing of a 30-page sales guide, our writers delivered for HP. Marcom managers who are pulled in multiple directions want results; confidently assigning a writing task knowing that it will be done right and delivered on time is a huge relief, enabling them to instead focus on high-level strategic issues. We consistently met these expectations. And Hewlett-Packard later benefitted from our services in other divisions as well. Based on referrals from the Information Security Solutions Division, we completed work in HP’s Enterprise Commerce Solutions Division and began projects for HP’s Relationship Management Software Organization and other divisions.

Note: Security Marcom provided these services under its parent company names of Hoffman Marketing Communications, Inc., and its earlier dba of Hoffman Publications.

“I worked with them for about 6-7 years. They are easy to work with, responsive, always provide high-quality work, are reasonably priced, and consistently meet deadlines.”

Donna Tarlton, Senior Marketing Communications Specialist, Symantec